Nelson Plastic Free is an initiative focused on addressing the critical issue of microplastics contaminating the environment and posing health risks in Nelson, British Columbia, and the surrounding areas. The project aims to reduce plastic consumption and enhance plastic recycling through a series of collaborative efforts. These include educational campaigns to raise awareness, community clean-up events to directly remove waste, partnerships with local businesses to promote sustainable practices, and improvements to recycling infrastructure. Engaging a broad coalition of key stakeholders – including local government, businesses, community groups, schools, and dedicated volunteers – the project seeks to create a unified front against plastic pollution.

Specific outcomes targeted by Nelson Plastic Free involve a measurable reduction in the community's plastic waste, an increased number and reach of awareness events and clean-ups, a significant uptick in recycled material collection, and influencing policy and practices to favour environmental sustainability.

By fostering these changes, Nelson Plastic Free aspires to protect local ecosystems, wildlife, and public health from the harmful effects of plastics, setting a precedent for other regions to follow.